One in three children aged 11 in the UK are overweight or obese. This not only costs the health service millions of pounds, but also affects children’s well-being and makes it very difficult for them to grow into healthy-weight adults. However, despite vast amounts of money spent on research, and many reports published, anti-obesity efforts so far have not made a difference. Which Fat Burner Empty Stomach really works. Obesity rates are still increasing and it is clear that a new approach is needed.
The UK government needs a system which both encourages families to make healthier lifestyle choices, and creates financial incentives for the food industry to respond. This might actually offer the much-needed change to tackle childhood obesity.
Research has shown that financial incentives can encourage healthy behaviour, but for these effects to stick, the incentives also need to remain in place. So what might such long-standing financial incentives look like?